Dejargonizer's Weekly Optics Awards Edition

This week’s Bad Optics Award goes to Research and Markets for telling us that the forecast is for more war and that’s really good for business.

Apr 20, 2023

///newsletter boilerplate/// Welcome to The Dejargonizer, a newsletter for communications pros, marketers, content creators, journalists, investors, and anyone who appreciates good storytelling (and hates jargon). You can read more about the newsletter here.///

///NEW EDITION///

What does bad 'optics' mean in the communications sense? Basically, even if something is feasible, it will look bad. It’s what I often tell my kids: Just because you can do something, doesn’t mean you should do it.

A corporate example: a company about to lay off many employees shouldn’t host Sting at a lavish concert in Davos the night before.

So this week’s Bad Optics Award goes to Research and Markets for telling us that the forecast is for more war and that’s really good for business.

///Link to previous optics awards////

💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀💀

///Inhuman Resources////

I don’t love HR. It took me a long time to learn that HR works for management precisely because I believed HR when HR said it was “putting people first.” I just always assumed those ‘people’ were me.

Still, spare a thought for HR. They are facing their own profession's extinction through AI “talent automation" tools they are using, and in which they are Human Design Partners (HDP). Yes, humans are the AI’s training “data”. What did you think AI was trained on?