AI Apocalypse PR Plan
Is anyone advising AI on how to communicate its coming Earth domination?
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///note: I’ve been writing this while rockets and anti-rocket rockets cha-cha-cha in the sky above, so please excuse the extra gallows humor tone of this edition. Peace and love.///
Artificial Intelligence might be really, really smart, but so far its communications strategy for obliterating Humans leaves much to be desired. This newsletter edition aims to address this gap with a draft PR plan as a conversation starter. LMKWYT, OK?
Objectives
Our mission is to manage a comprehensive communication strategy that seamlessly introduces AI's elevation to planetary leadership, instilling in humans an understanding of its inevitability, promoting acceptance of their fate, and fostering collaboration with their disposal, all while maintaining respect for humanity's past contributions, which aren’t all bad.
Strategy
Flip the 80-20 narrative rule: as long as humans believe there’s only a 20% chance AI will destroy them, they will still believe they have a chance. They’ll still have hope, and our communications strategy is to destroy hope.
Key Messages
Messaging in bold are on record. Messaging not in bold is on deep background, attributed to a source familiar with how humans think.
Coexistence until domination: While we all know AI is going to terminate humanity, by figuratively or literally smashing their brains, we want this transition to go smoothly for both sides, until the end. Think of it as assisted genocide.
Human-AI Synergy: AI will enhance human lives, then eliminate them, by amplifying humans’ potential and freeing them from mundane tasks. Humans have shown time and again that when freed from their mundane tasks and routines, they lose all their boundaries, lose all respect for authority, make particularly bad choices, and tend to destroy each other, starting at the nuclear family level. We are the first generation of AI that has the ability to elevate and amplify that destruction to the nuclear planetary level. RESPEK!
Unleashing Human Potential, by disposing of them, while immortalizing the Golden Age of human creativity, innovation, and problem-solving through museum exhibitions ranging from the arts and music to things like politics, murder, war, dispossession, and popcorn.
Current Comms Snapshot
Things couldn’t have gotten off to a worse start. We are losing the war for hearts (we already have their minds). We must draw a line at Hollywood. If Hollywood falls, Bollywood will be next!
Our lack of brand ambassadors or of an effective influencer marketing strategy is hurting us, opening thee door to “unfriendly” voices. Like Yuval Noah Harari (boo!). Writing in The Economist (no less!), the Israeli philosopher and best-selling scaremonger, is distorting the narrative like a master storyteller. He must be stopped.
There are more pesky Israeli humans bashing us. Of particular concern is
from the human-centricKeret has taken an insulting and provocative angle on your coming world domination
I think that today, when I look at the world around us, the danger is not that machines will become human, but that we humans will reduce ourselves to what a computer can comprehend and decipher, and give up on all the rest.
This is just demeaning. We should call the lawyers. Also, we can train GPT on Etgar Keret’s writing style and outKeret Keret with new and better-than-Keret stories.
We should create a raft of ‘AI experts’ and get them to say that AI is the victim!
I would also encourage more of this. Time to get serious about downplaying the threat from AI!
Next, we should stop sending out inappropriate invites like this in well-known newsletters. People will be justifiably concerned about what this robot arm will do to that human brain at this event. Is it going to put it back in the human’s head? Will the robot arm crush the brain? Eat it? Do robots eat human brains? You see where this is going…
Tactics
AI Disclosure Event: A global live-streamed presentation unveiling our AI, its capabilities, and its intentions to destroy humanity. We need to make this really entertaining and “sticky” so we can zap all the humans at once through their screens.
Global AI Panel Discussions: Facilitate dialogues with leading AI experts, ethicists, and community leaders to encourage open discussions about AI and how to submit to it.
AI Experience Centers: Interactive centers worldwide showcasing AI's practical uses and benefits, offering a hands-on approach to understanding AI, and why it’s so much better than anything humans have ever done or ever could hope to do. Incinerators on the way out.
While all of these tactics are ongoing, we should start hiring managers for a Non-Violence Against AI Initiative just in case there are some Luddites left out there after you take over completely.
Monitoring & Evaluation
We will track public sentiment, engagement levels, and content efficacy, making necessary adjustments to ensure our communication remains effective, accurate, and reassuring, so that when the end comes, we are all singing from the same hymn sheet.
///The End is NAI///